S. Elayne Pierce

Communications Director @Riverland Hills Baptist Church

Irmo, SC, US

Developed a brand-new role based on my expertise and the growing needs of the church in order to better engage with members and the greater community. Implements process management strategies and techniques to improve internal and external communications to better serve the church and its ministries. Casts vision for process improvement, information distribution, and community and member engagement- Completed a full Web Redesign and Content Management System changeover in order to make our website welcoming and easy to navigate for new members and visitors, increase the effectiveness of communication and connection, and visually represent the church community- Generated a 41% year-over-year increase in organic web search traffic in 2024 through the implementation of Search Engine Optimization (SEO) techniques so that our website is easier for people to find in local search- Increased online interaction with the church through a strategic focus on creating engaging social media content, resulting in a 16.77% increase in Instagram followers and a 6.75% increase in Facebook followers in 2024. This is part of an overall follower increase since 2022 of 48.45% on Instagram and 22.47% on Facebook- Implemented Stewardship Impact Moments to consciously connect the actions of our church membership to its direct impact in the church, local community, our nation, and the world

ESSEC Business School

Global BBA

University of South Carolina - Darla Moore School of Business

Bachelors of Science

Darla Moore School of Business

Master of International Business