Elavarasan Muniappan

Senior Market Research Executive @Fsm Global

Chennai, IN

Conducted global market research and lead generation, successfully executing email campaigns with high engagement rates. Utilized LinkedIn, ZoomInfo, and Lusha to identify and validate leads, generating 100+ qualified leads daily. Managed email campaigns using MailChimp and Mirabel\'s Marketing Manager, improving lead conversion rates by 16%. Execute strategic email campaigns to engage and convert target audiences, resulting in a 16% increase in lead conversion rates. Coordinate with content writers and design teams to create plain-text and HTML content and visually appealing email templates. Maintain and manage email lists for accuracy and regulatory compliance, ensuring a clean database of over contacts. resulting in a 22% increase in campaign effectiveness. Implement A/B testing to optimize email elements and improve campaign effectiveness. Utilize data analytics tools like Google Analytics to track key performance metrics (KPIs) such as open and click-through rates. Managed a team of 4 members responsible for Email Marketing and lead generation, ensuring the delivery of high-quality leads and accurate market insights. Develop strategies that align with business goals and drive long-term engagement. Analyzed all inbound inquiries to identify trends and insights, providing weekly reports to senior management that informed strategic decisions. Perform comparative analysis and competitor analysis. Prepared detailed reports and presentations for senior management, guiding data-driven decision-making and strategic planning. Closely working with Salespeople and their demands.