Elakkiya Mary A

WORK HISTORY

EDUCATION

ABOUT ELAKKIYA MARY A

With a diverse background spanning Digital Marketing, Enquiry Management, and Travel Administration, I have honed my expertise in lead generation, CRM optimization, process improvement, and data-driven decision-making.As a Digital Marketing Executive, I led a team of Online Support Executives, managing business inquiries from multiple lead generation sources while optimizing B2B platform strategies (IndiaMART, TradeIndia, Just Dial) to enhance business growth. My experience includes: Negotiating and managing B2B accounts for strategic lead generation. CRM-based lead validation and efficient lead channeling to the sales team. Developing training modules to improve lead qualification efficiency. Analyzing lead generation performance and optimizing marketing strategies for better conversions.Additionally, my role as a Travel Admin strengthened my skills in budget management, vendor negotiations, and operational efficiency while ensuring seamless travel arrangements for corporate teams.Now, I am expanding my expertise in Excel, VBA, and Business Analytics to transition into a Business Analyst role—leveraging my CRM expertise, data-driven insights, and process optimization skills to enhance business decision-making. Key Skills: Lead Generation | CRM | Business Analysis | Data Analytics | Process Optimization | Digital Marketing | Travel Management Currently Learning: Advanced Excel | VBA Macros | Business Analytics Open to networking & collaboration in Business Analysis, CRM, and Data Analytics Let’s connect and explore opportunities to optimize business growth through data-driven insights!