Ekaterina Chernyavskaya
Co-founder & CMO @Women S Career Growth Community Wcgc
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WORK HISTORY
Co-founder & CMO @Women S Career Growth Community Wcgc
Munich, DE
Women\'s Career Growth Community is a non-profit initiative for highly-skilled international female professionals across various industries.Our goals- Encourage networking between female professionals from different industries - Close the pay gap through greater transparency and dialogue- Facilitate the exchange of knowledge within professional groups and disciplines - Provide a platform for safe, discreet dialogue- Foster intercultural skills for international career development- Support international female specialists in their career development in Germany Based in Munich, our community organises different face-to-face and hybrid events for its members.
EDUCATION
Hochschule Hof, University of Applied Sciences
MBA, Marketing Management
Peoples’ Friendship University of Russia
Diploma, Economics
HOGENT
Exchange Program in cooperation with ORACLE, ERP Applications Fusion
Peoples’ Friendship University of Russia
Diploma, German Studies
ABOUT EKATERINA CHERNYAVSKAYA
Senior marketing professional with over 13 years\' experience in B2B brand and communications strategy for complex, innovative products. Focused on multi-channel marketing campaigns with multiple target groups, brand implementation in international markets and strategic partnerships for business growth. Over 200 successful campaigns in the construction, engineering, real estate, metallurgy and travel industries. Self-stand project manager, leading operational processes: strategic tasks, resource planning, budgeting and controlling, employer branding. Strong analytical skills ensuring data-driven decisions and high ROI. Highly skilled in ABM/CRM/CMS/UX/ESG Communication. Leading and motivating diverse teams, building trusted relationships with clients, partners and C-level stakeholders through a strong customer-centric approach and business empathy. Practicing mentor and speaker at professional conferences. Co-founder of the Women\'s Career Growth Community, supporting the development of highly skilled female professionals with an international background.*Private profile. Opinions expressed are solely my own and do not express the views or opinions of any company*
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