Eike-Christian Wolff
Small & Medium Business Marketing Manager @Dell Technologies
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WORK HISTORY
Small & Medium Business Marketing Manager @Dell Technologies
Halle, DE
As a marketing manager with a focus on the small & medium business sector, I develop effective go-to-market strategies that drive growth and demand in complex B2B environments. With a deep understanding of the challenges of medium-sized companies and a data-driven approach, I support partners and sales teams in implementing targeted campaigns – from planning to performance measurement.I bring experience in working with international stakeholders and implementing scalable marketing initiatives. My goal: marketing that is not only visible, but has an effect.
EDUCATION
Otto-von-Guericke University Magdeburg
Diplom-Kaufmann, International Management, Marketing
UCLA
Business & Economics
SKILLS
ABOUT EIKE-CHRISTIAN WOLFF
Marketing Leader | B2B Tech | AI-Driven Strategy | Channel & Distribution ExpertAs an experienced Marketing Manager at Dell Technologies, I\'ve been responsible for the strategic planning and execution of marketing innitiatives in Germany since 2014 - focusing on enterprise tech, public sector, channel marketing, and demand generation.With over 15 years of expierence in B2B marketing, I design and implement innovative strategies that drive business growth and customer engagement. My expertise spans GTM campaigns, marketing automation, social media, channel programs, and the targeted use of AI tools to enhance market analysis and campaign performance.Core Competencies- AI-powered marketing strategies- Channel & Distribution marketing- Go-To-Market for Enterprise and Public Segment- Demand Generation & Lead Nurturing- Digital Enablement & Thought Leadership
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