Erin McKenna
Marketing Director @NuVista Mental Health
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WORK HISTORY
Marketing Director @NuVista Mental Health
Halifax, NS, CA
As Marketing Director for True North Psychological Services and Nuvista Mental Health, I lead national marketing strategy and execution for a growing, multi-clinic mental health organization, translating corporate objectives into go-to-market strategies for new services and partnerships, while driving measurable visibility and growth. Overseeing paid media, SEO, content strategy, social media, and the organization’s digital footprint, while supporting local clinic initiatives within a consistent national brand. I lead and develop a marketing team, manage external agency partners, pilot innovative channels and formats, and deliver data-driven insights through performance tracking, reporting, and optimization.
EDUCATION
Riverview Rural High School
High School
St. Francis Xavier University
Bachelor of Business Administration (B.B.A.)
ABOUT ERIN MCKENNA
I’m a results-driven marketing leader with experience across technology, education, public and nonprofit sectors, and healthcare, specializing in digital, content, and go-to-market strategies that drive measurable growth.I began my career at InNetwork Inc, an influencer marketing automation technology company, before working in education marketing while living abroad in England and Vietnam. During this time, I also provided freelance, turn-key marketing solutions for small businesses, delivering end-to-end digital and content strategies. Living abroad for five years and travelling extensively shaped my global perspective and adaptable approach to marketing and leadership.Returning to Canada, I worked in digital marketing at the Dalhousie Medical Research Foundation and later at Dalhousie University Office of Advancement, where I built digital and content strategies supporting major fundraising initiatives. I progressed from managing digital and social media to managing marketing and communications for Principal Giving, supporting high-value donor engagement.I currently serve as Marketing Director at True North Psychological Services and Nuvista Mental Health, leading national marketing strategy and execution for a growing, multi-clinic organization, overseeing paid media, SEO, content, analytics, teams, and agency partners to drive sustainable growth and brand consistency.
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