Edwin Carney
Marketing Specialist @Zyntique
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WORK HISTORY
Marketing Specialist @Zyntique
York, GB
At zyntique, I provide strategic marketing and delivery to UK SMEs. I help businesses build disciplined marketing strategies and deliverables, develop internal capability, and drive measurable growth through expert guidance and hands-on leadership.Also recognising the needs of the micro-business market, I also founded The VMV (Virtual Marketing Vault), a marketing education and coaching platform empowering solopreneurs and new-start businesses to build strategic, scalable marketing foundations.
SKILLS
ABOUT EDWIN CARNEY
With nearly three decades in marketing and over twenty years in leadership, I’ve built and led high-performing marketing functions across financial services, technology, and professional services. My experience spans strategic positioning, brand development, PR & communications, digital transformation, and hands-on, multi-channel campaign execution, supporting both commercial growth and long-term market presence.Across my career, I have led major strategic transformation and brand programmes. At Skipton Business Finance, I headed marketing, communications, PR, and telemarketing functions for over 15 years, delivering a nationwide brand presence under the Skipton Building Society Group and leading integrated strategies while remaining closely involved in delivery that strengthened market visibility and supported commercial expansion.Prior to this, I was part of the leadership team that reported to the Executive Board at AXA, responsible for shaping and delivering the Bluefin brand pre and post-launch in 2009, following AXA’s acquisition and consolidation of 43 businesses with a combined £100m turnover and 2,800 employees.Today, I operate via zyntique, delivering Fractional CMO support, strategic marketing consultancy and embedded interim marketing delivery to businesses requiring senior marketing leadership, board-level guidance, and structured, commercially-aligned marketing delivery.I\'m also a dad of two young lads, and have a keen interest in sport, writing, travel and anything creative! I also love creating watch reviews (https://youtube.com/@walkaroundwatches)
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