Edward di Cesare
Director of Marketing @HearCANADA
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WORK HISTORY
Director of Marketing @HearCANADA
Burlington, ON, CA
Managed and executed marketing plans that aligned with the organization\'s overall objectives, considering the unique characteristics of the healthcare industry.• Build and maintain a strong brand image for our hearing care business, ensuring consistency across all marketing channels and touchpoints. Develop brand guidelines and ensure they are adhered to by internal/external stakeholders.• Identify target customer segments, develop strategies to attract them, and implement initiatives to retain existing customers. Leverage market research and customer insights to drive customer-focused marketing campaigns and promotions.• Digital marketing: Oversee the development and execution of digital marketing campaigns, including website optimization, search engine marketing (SEM), search engine optimization (SEO), email marketing, social media marketing, and online advertising.• Planned online and offline advertising and promotional activities to increase brand visibility and drive footfall to our retail locations. Collaborate with advertising agencies and media partners to optimize marketing efforts.• Developed and managed marketing budgets, allocating resources effectively to achieve desired outcomes. Monitor and analyze marketing performance metrics to optimize spending and improve return on investment (ROI).• Led a marketing team of 5 and 14 contact centre associates, providing guidance, mentoring, and professional development opportunities.• Collaborated closely with cross-functional teams and executive management, including sales, operations, and product management, to align marketing initiatives with overall business goals.• Conducted qualitative and quantitative market research to identify emerging trends, consumer preferences, and competitor activities. Used insights to inform marketing strategies and recommend innovative approaches to stay ahead in the competitive healthcare landscape.
EDUCATION
Ryerson University
Bachelor of Commerce - BCom
Aalto University Executive Education Ltd
Leader Program
SKILLS
ABOUT EDWARD DI CESARE
As a results-oriented marketing and sales support leader, I have a proven track record of driving successful marketing strategies, brand development, and revenue growth. With a strong focus on delivering measurable results, I excel in developing and executing integrated marketing campaigns that effectively target and engage the right audience at various stages of the buyer\'s journey. My expertise in market research and customer segmentation allows me to create tailored marketing initiatives that resonate with customers and drive business growth.Leading high-performing teams is one of my strengths, as I believe that collaboration and teamwork are essential for achieving marketing objectives. I leverage data analytics to optimize marketing performance, making data-driven decisions to continuously improve campaign effectiveness and ROI. My strategic thinking and exceptional communication skills enable me to effectively collaborate with cross-functional teams and senior stakeholders, ensuring alignment with business objectives and maximizing the impact of marketing initiatives.With a strong passion for brand management, I have successfully enhanced brand visibility and positioned organizations for long-term success. My comprehensive understanding of digital marketing channels and trends allows me to leverage the power of digital platforms to reach target audiences and drive customer engagement. I am committed to driving business success in senior-level marketing roles by leveraging my leadership abilities, strategic mindset, and exceptional marketing expertise.
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