Edward D.
Information Engineer (Shared Content Platforms) @Pima County
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WORK HISTORY
Information Engineer (Shared Content Platforms) @Pima County
Tucson, AZ, US
Held a shared Web UX/UI Team Manager role during this period; responsibilities focus on leading large, cross-department digital initiatives, enterprise platforms, UX governance, and measurement rather than direct people management.• Serve as enterprise steward for a complex, multi-division digital brand, ensuring consistent branding, user experience, accessibility, and messaging across large, distributed teams.• Own the look, feel, structure, and evolution of enterprise websites and intranet platforms, balancing brand standards, usability, and scalability.• Coordinate cross-functional marketing and digital initiatives in a matrixed environment, aligning communications, technology, and business objectives.• Lead the migration of pages to a modern CMS and the replacement of 25 legacy applications, improving maintainability, performance, and platform sustainability.• Spearhead an organization-wide accessibility initiative, positioning inclusive design as a driver of brand trust, usability, and reputational strength.• Implement standardized digital and marketing effectiveness metrics and executive dashboards to give leadership clear visibility into engagement, performance, and outcomes.
EDUCATION
University of Arizona - Eller College of Management
BS, Double Major in Marketing and Business Management
University of Phoenix
Master of Information Systems, Information Technology
ABOUT EDWARD D.
I lead enterprise digital experience and measurement initiatives, helping organizations turn complex challenges into digital systems that feel clear, usable, and trustworthy for the people they serve.My work sits at the intersection of user-centered design, accessibility, content systems, and behavioral analytics. I partner with leadership, communications, IT, and program teams to improve how people discover services, complete tasks, and move through end-to-end journeys.Alongside this work, I explore the responsible use of AI and automation as supporting tools for digital teams. I am focused on applying these capabilities ethically and pragmatically to improve efficiency, insight, and decision-making while keeping human needs, transparency, and accountability at the center.Core focus areas include enterprise digital governance, accessibility and inclusive design, analytics and measurement strategy, customer journey optimization, and emerging AI-enabled workflows.
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