Edward Ridl
Sr Brand Insights Manager - Diet Colas @The Coca-Cola Company
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WORK HISTORY
Sr Brand Insights Manager - Diet Colas @The Coca-Cola Company
Lead consumer, marketplace, and business analytics for the US diet cola portfolio, including both the Diet Coke TM and Coke Zero TM brand franchises. • Lead knowledge and insights support for the annual brand planning process, inclusive of situation assessment, brand priorities guidance, and input for both annual and multi-year brand plan reviews.• Develop and steward delivery of the brand team monthly business review process, including on-going brand performance (volume, share, pricing, causals, etc) and brand health summaries by consumer cohort.• Provide proprietary PITA analysis on a quarterly basis by brand and key age cohort for Diet Coke, Coke Zero, their key brand variants, and appropriate competitive set.• Build brand team capability, understanding, and interpretation of data intelligence platforms and analytics for both proprietary sources (B3, Bev360, Matrix, etc) and syndicated tools (Nielsen, dunnhumby, etc).
EDUCATION
University of Pittsburgh Joseph M. Katz Graduate School of Business
MBA, Operations Management/Marketing
University of Pittsburgh
Bachelor of Science (B.S.), Chemistry; Physics/Astronomy
SKILLS
ABOUT EDWARD RIDL
Sr. Brand Insights Manager - Diet Colas at The Coca-Cola Company
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