Edward M.
Director, Partnerships & Marketing @Scene+
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WORK HISTORY
Director, Partnerships & Marketing @Scene+
Strategic Portfolio Management: Lead the end-to-end partnership strategy for Scene+’s high-frequency anchor verticals, creating and executing account plans.Loyalty Optimization: Drive member habituation and incremental spend, aligning Scene+ program goals with partner objectives to increase engagement.Cross-Functional Leadership: Lead a high performing team that executes large-scale loyalty initiatives, acting as the primary bridge between Scene+ leadership and external stakeholders.
ABOUT EDWARD M.
As a Director at Scene+, I manage the strategic partnerships for the program’s high-frequency verticals (Fuel & Grocery). My focus is on driving growth and member engagement by aligning the objectives of Canada\'s leading retailers with the Scene+ loyalty ecosystem.Prior to leading these major portfolios, I spent 9 years at Scotiabank, giving me a unique perspective on the intersection of financial services and consumer retail behaviour.
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