Xyza Barnes
Senior Manager, Partner Marketing @Scene+
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WORK HISTORY
Senior Manager, Partner Marketing @Scene+
Toronto, ON, CA
Lead marketing strategy, budget and execution of Scene+ strategic initiatives for specific partners/verticals Oversee the execution of marketing campaigns and employee engagement activities backed by data and insights using tools like Tableau and Power BI Manage a high performing team to deliver results for owners and Scene+ members
EDUCATION
Queen's University
Bachelor of Commerce (Honours)
ABOUT XYZA BARNES
I love solving puzzles and seeing the big picture which is why I’m obsessed with diving deep into data and customer insights to drive the marketing strategy. I am highly analytical who is always curious about the ‘why’ and ‘how’ to continuously improve campaigns and processes. I don’t hesitate to roll up my sleeves even amidst ambiguity to make sure the job is done well- Drove 2K Scene+ members in two months to try online grocery delivery for the first time- Drove 5x internet sales growth in new markets. Our cross-functional team won the 2021 Fall Ted Rogers award for business excellence to recognize the strength of our collaboration and strong launch results- Increased targeted campaign response rates by 30% by using best practices and data insights in partnership with Brand and Analytics teams. Awarded the 2017 Fall Ted Rogers award for business excellence.
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