Edward Fall
Senior Client Partner @Wavemaker
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WORK HISTORY
Senior Client Partner @Wavemaker
London, GB
International client lead across a roster of key clients: Huawei, Honor, London and Partners, UK Government (DBT, DSIT, Home Office) McArthurGlen Previously also Beiersdorf, Tiffany & co, and Zwift
EDUCATION
Marlborough College
A levels, History, Classical Civilisations, French
University of Nottingham
2:1 BA Hons, Ancient and Modern History
ABOUT EDWARD FALL
I am a dedicated international client management leader with experience at top-tier global media employers, helping clients worldwide, in competitive travel, finance, automotive, tech and luxury marketplaces to achieve brand performance and sales growth.I have two decades of experience motivating large-scale and agile teams, and optimising UK and international media planning and buying strategies across the global network. My skill set includes a coaching mentality combined with an analytical, innovative approach to marketing, underpinned by sharp entrepreneurial instincts.After progressing through advertising sales and media planner buyer roles for Garrick Media and ZenithOptimedia, I spent a great 15 years at Mindshare Worldwide, where I was promoted through the ranks to a Partner role, earning the privilege of working with some of their highest profile clients: Booking.com, HSBC, and Jaguar Land Rover.Career highlights include playing a significant role in the Jaguar Land Rover turnaround story, delivering profitable channel planning, comms and media strategies, with standout success launching the ground-breaking Range Rover Evoque campaign.Over the course of four years working with HSBC, I led an exceptional team of up to 40, fostering a fantastic team spirit and driving significant growth in the business relationship through optimal brand positioning across a range of brands and markets and unlocking new channels and approaches.Most recently, I worked closely with Booking.com to manage the EMEA region and a strategic transition from a pure performance model to a combined brand and performance model, as well as playing a lead role in activating the flagship UEFA sponsorship across EMEA.The breadth of my background – which includes working with multinational employers and clients across the world, including the most challenging of markets – means I am well-versed in effective influence across global stakeholder groups, and in both centralised and decentralised structures.
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