Edmondo Candela

WORK HISTORY

EDUCATION

ABOUT EDMONDO CANDELA

I am a senior performance marketing manager with over 7 years of experience in boosting performance on both paid (Google, Meta, and LinkedIn ads) and organic channels (Google, email marketing, outbound) across 20+ markets and various industries. I excel in both strategic planning and hands-on operations (I am naturally curious and like to get my hands dirty). I\'ve successfully increased budgets from €100K to €2M per month on platforms like Google Ads, Amazon Ads, Facebook Ads, and Microsoft Ads. I can start projects independently, build and scale teams, and establish effective project management and processes.I have experience in B2B and B2C, particularly with tech startups and scale-ups, and I have been working remotely with teams for several years. My strengths are in search and display ads, but I also work on data analytics, email marketing, and SEO.Hard skills- Paid advertising (Google, Meta, Amazon, LinkedIn, Microsoft Ads)- Analytics and reporting (Google Analytics, Facebook Analytics)- Data analysis (Excel, Data Studio)- A/B testing (Growthbook, VWO, Google Optimize)- Conversion rate optimization (Hotjar)- Project management (Asana, Trello, Jira, ClickUp)- Ad creatives and design (Figma)- e-commerce platforms (WooCommerce)- CRM systems (Pipedrive)- SEO and competitor analysis tools (SEMrush)- Budgeting and forecasting (Microsoft Excel, Google Sheets)- Email marketing (Mailchimp, MailerLite, ActiveCampaign)- Communication and collaboration (Slack, Microsoft Teams)- Basic SQL and HTML/CSS understanding