Ed Lima

WORK HISTORY

EDUCATION

ABOUT ED LIMA

I’m a marketing professional with over 10 years of experience helping organizations connect with their audiences, amplify their impact, and tell stories that matter. My journey has taken me from launching global entertainment brands to leading community-driven campaigns in Canada—always with the same goal: creating meaningful connections. I’ve led high-profile projects with Discovery, Food Network, and Fox, including launching Food Network in Brazil, which grew from zero to 7 million subscribers in just three years through strategic partnerships and innovative marketing. Today at ISSofBC, I lead 360° marketing strategies that blend digital and offline channels—Google Ads, SEO, newsletters, social media, flyers, brochures, sandwich boards, and website optimization within a WordPress ecosystem—to engage newcomers, job seekers, and employer partners. I focus on results while keeping campaigns human-centered, accessible, and culturally inclusive. As a newcomer myself and an ESL speaker, I bring empathy and first-hand insight into the communities I serve. Passionate about marketing that informs, inspires, and empowers, I thrive at the intersection of creativity and analytics—and I’m always eager to connect with people and organizations who want to make an impact. Strengths: 360° Marketing Strategy | Digital Campaigns (Google Ads Grants + Paid, SEO, Email Marketing)| Social Media (Meta, YouTube, Instagram)| Website Optimization (WordPress Ecosystem)| Print & Offline Marketing | CRM (HubSpot, NewTrack)| Partnerships | Project Management Let’s connect! I’m always open to conversations about marketing strategy, community impact, or collaboration opportunities.