Eden Heath
Marketing Director @Wac
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WORK HISTORY
Marketing Director @Wac
Manchester, GB
Spearheaded a full brand re-launch, including logo redesign, refined tone of voice, and feature-led benefit messaging across all marketing touchpoints- Defined and executed annual marketing strategy aligned to growth, retention, and revenue targets, with ownership of planning, delivery, and performance tracking- Launched the company’s first subscription revenue model, successfully migrating users from a free product and converting 20% of the existing user base within two months- Led lifecycle optimisation through continuous A/B testing of emails and push notifications, improving open rates, conversion, and user engagement- Owned and presented marketing KPIs and performance insights in monthly board meetings to investors and senior stakeholders- Conducted monthly user discovery interviews to uncover behavioural insights, continuously refining customer journey mapping and lifecycle strategy- Led marketing communications for a large-scale product and technical migration, collaborating closely with product and engineering to ensure a seamless launch- Managed and allocated the annual marketing budget, optimising spend to consistently hit monthly acquisition and growth KPIs- Took full ownership of paid acquisition across TikTok Ads and Apple Search Ads, consistently achieving sub-£0.75 CPI and reducing CAC through creative and performance optimisation
EDUCATION
New College Nottingham
Foundation degree, Art and Design
University of Leeds
Bachelor of Fine Arts (BFA), Fine and Studio Arts
SKILLS
ABOUT EDEN HEATH
Marketing Director with experience building and scaling consumer apps in early-stage environments.Currently leading brand, growth, and lifecycle marketing at wac - supporting hourly-paid workers to better understand their pay, rights, and money.Strengths include brand strategy, paid socials, content, research-led campaigns, and working closely with product to improve onboarding, retention, and conversion.Particularly interested in mission-led consumer products, fintech-adjacent platforms, and startups solving real-world problems.
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