Ed Shropshire

Product Line Manager @Micro Focus

Provo, UT, US

Responsible for the creation of a 3-year strategy and annual go-to-market planning for all product offerings within the File and Networking portfolio.• Manage product management personnel by coordinating key deliverables, setting and meeting objectives, and training and developing personal growth opportunities.• Establish strategic goals by gathering pertinent business, financial, service, and operations information; identify and evaluate trends and options; define objectives and evaluate outcomes.• Identify product opportunities by analyzing customer needs, market trends and competitive gaps; champion and present opportunities to management for consideration.• Ensure those needs are translated into user requirements with the appropriate business case, impact analysis, competitive analysis, and financial forecasts.• Work with engineering, other business units, functional groups and leadership to help define the roadmap and strategic vision for the product.• Provide product leadership as the Internal product champion; evangelize product vision and direction throughout the organization.

Brigham Young University

Bachelor of Science