Ed Pickmere

Digital Marketing Manager @Lloyds Banking Group

Edinburgh, GB

Key responsibilities:• Scope and deliver integrated digital marketing campaigns for B2B and B2C markets• Team and people management experience• Expertise in marketing automation / direct relationship systems including Eloqua• Champion social media and email coms within the business• Create the social media strategy and acquire stakeholder buy-in• Develop governance and moderation guidelines• Provide social media training to colleagues• Email marketing, design and optimisation expert• Deliver social content for strategic brand campaigns • Social media advertising ownership• Key relationship holder between the websites team and the wider business including sales, press office, customer services, compliance, legal and risk.• Understand FCA guidelines and communicate internally• External agency management • Digital reporting - Eloqua, comscore, Google analytics, email analysis and social media reporting tools (including Netbase, Sprinklr & Hootsuite)• Budgetary responsibility• Managing the integration of a new brand visual identity Scottish Widows digital assets.• Experience promoting brand driven strategies in a wide range of social platforms including Facebook, Twitter, YouTube and LinkedIn.

SECONDARY SCHOOL EDUCATION St Kentigern College

Bachelor of Music, BMus

University of Auckland

BCom, BMus, Marketing, Management, Music

University of Auckland

Bachelor of Commerce, BCom; Marketing and Management