Ye Zheng

Digital Account Strategist - Google Ads @TP

Toronto, ON, CA

Managed vendor partnerships with Google to optimize paid media performance- Led full-cycle consultation with clients across diverse industries, providing tailored media strategies that aligned with business goals, while independently managing campaign planning, implementation, optimization, and performance reporting- Analyzed campaign data to deliver actionable insights, optimizing budgets, targeting, and creative performance to drive profitable ROI and inform future strategy- Collaborated cross-functionally with creative teams, external agencies, and internal stakeholders to ensure seamless campaign execution, aligning paid media efforts with broader marketing and business objectives- Provided clients with data-driven recommendations and clear storytelling reports, helping them understand performance drivers and shaping ongoing strategic decisions- Stayed ahead of industry trends, emerging technologies, and competitive insights to proactively advise clients and recommend innovative approaches that enhanced media effectiveness and personalization.