Echo X.
Brand Experience Executive @Philip Morris International
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WORK HISTORY
Brand Experience Executive @Philip Morris International
EDUCATION
George Brown Polytechnic
Advance diploma, Business Administration - Marketing
Xi'an International Studies University
Business Administration - Marketing
York University
Business Financial and Economics, Economics
SKILLS
ABOUT ECHO X.
I still remember how I once had to tear down fences and drive straight into a tornado at a festival site to rescue my onsite team — all while battling stomach cramps and pouring rain on the highway. It was wild, muddy, and borderline cinematic, but in that moment, nothing mattered more than getting to my people. That day reminded me exactly why I love what I do: leading with instinct, grit, and heart — especially when things go sideways. These days, I’m spreading the wings I’ve grown from past projects to help build bold and unforgettable brand experiences for clients like Diageo, Bacardi, RBH, SHEIN etc. Whether it’s launching a high-impact campaign, managing chaotic event logistics, or turning ambitious visions into reality, I thrive in that space where creativity meets calm under pressure. Outside of work, I’m chasing alpine slopes, perfecting my golf swing (or trying to), and getting competitive on the tennis and badminton courts. In the winter, you’ll find me bundled up in goggles and laughter as a part-time ski instructor, teaching little snowflakes how to pizza and french-fry their way down the mountain. And every summer — somewhere between the madness of music festivals and back-to-back brand campaigns — I carve out time to be a counselor at Campfire Circle. We sit around the fire, stringing guitars under starry skies, sharing stories and silly songs. In those quiet, joy-filled moments, we let laughter and presence do the healing. It’s a sacred reset that keeps me grounded — and reminds me why heart always comes first in everything I do. Stay curious, upbeat, and resilient. Onward!
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