Emma Cale
Senior Manager, Marketing @Netnation
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WORK HISTORY
Senior Manager, Marketing @Netnation
NetNation removes the friction and risk involved in delivering business-to-business web services. From ordering, fulfillment, to operational management, we’ll handle the entire product life cycle so you can focus on your core business.
EDUCATION
Centennial College
Corporate Communications & Public Relations, Marketing
University of Windsor
B.A., English and Creative Writing
SKILLS
ABOUT EMMA CALE
An imaginative, strategic marketer with strong business acumen, I help businesses build awareness, engage existing customers and attract new ones, and drive consistent, repeatable revenue.Experienced in both B2B and B2C marketing and offering several years of diverse management experience, I\'ve worked in numerous sectors including technology, SaaS and PaaS, finance, professional services, health and wellness, and manufacturing. I possess the signature ability to balance creativity with results and develop strong partnerships and connections across an entire business. Core competencies Messaging: capable of hearing customers and developing messaging that speaks directly to their needs.Leadership: ability to hire, coach and develop high-performing marketing teams that gel quickly and improve continually; experience with managing remote as well as demographically diverse teams; committed to assisting my teams in developing themselves.Project management and process improvement: strong understanding of project management and how to build effective internal processes; skilled in revenue team alignment, sourcing and implementing the marketing and sales technology stack.Demand generation: extensive background in developing successful marketing campaigns that build awareness and attract a steady flow of prospective customers.Digital marketing and content strategy: clear understanding of effective tactics necessary to qualify leads, manage the marketing-sales hand-off, and position customers for success.Branding: facility with building the look, feel and sound of a brand to achieve differentiation, often within crowded markets such as tech and professional services.
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