Ebru Hamilton
Director of International Marketing @Optos
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WORK HISTORY
Director of International Marketing @Optos
Dunfermline, GB
Promoted to Director to lead international marketing strategy, playing a critical leadership role in shaping the voice, positioning, and commercial strategy of Optos. Responsible for defining unique selling propositions through direct engagement with customers, sales teams, and key opinion leaders, whilst driving measurable growth through strategic, customer-centric marketing initiatives.• Strategic Messaging & Positioning: develop strategic messaging that differentiates Optos\' solutions across international markets, focusing on clinical and commercial USPs tailored to regional dynamics.• Customer & KOL Engagement: engage with customers, KOLs, and clinical influencers to gather insights, validate messaging, and build advocacy through speaker programmes and peer-to-peer education.• Cross-Regional Leadership: lead cross-regional team to develop and execute strategic marketing plans supporting business growth and new product launches.• Market Intelligence: identify emerging trends through field engagement and competitor analysis, translating insights into actionable strategies and product positioning.• Brand Strategy: contribute to brand strategy ensuring strong positioning, message consistency, and competitive differentiation.• Campaign Development: lead regional marketing campaigns, driving measurable pipeline impact through data-driven design and performance analysis.• Commercial Partnership: partner with sales teams to align marketing strategies with commercial objectives, serving as marketing representative on the international leadership team.• New Product Launch: execute International Messaging Plans for new products, ensuring alignment with Global Messaging Plans.• Budget & Team Management: own international budget and allocation, whilst mentoring junior marketers on regional projects.• Serve as member of the HQ leadership team, contributing to cross-functional collaboration and special initiatives supporting long-term business growth.
EDUCATION
CIM | The Chartered Institute of Marketing
B2B Marketing Strategy and Planning - 2 day course
Leeds Beckett University
CIM Professional Diploma in Marketing, Marketing
CIM | The Chartered Institute of Marketing
Strategic Leadership for Marketers - 2 day course
Edinburgh Napier University
Ba (Hons), Communication
SKILLS
ABOUT EBRU HAMILTON
Experienced B2B tech marketing professional with a proven track record at both strategic and tactical levels across International and North American markets. Strategic B2B marketing leader with extensive experience driving commercial growth across international markets, for the last 9 years that\'s been in the medical technology sector. Currently serving as Director of International Strategic Marketing at Optos, where I shape market positioning and customer engagement strategies.My expertise centers on translating market intelligence and customer insights into differentiated messaging, strategic campaigns, and measurable business impact. I excel at building customer/key-opinion-leader (KOL) relationships, developing region-specific go-to-market strategies, and leading cross-functional teams to deliver integrated marketing solutions that drive pipeline growth and market adoption.Core competencies include strategic messaging and positioning, customer and KOL engagement, demand generation, brand strategy, new product launch marketing, and international market development. I\'m equally comfortable setting strategic direction and executing tactical campaigns that deliver measurable ROI.Collaboration drives my approach. I partner closely with sales, product, clinical, and executive teams across multiple regions to ensure marketing strategies align with commercial objectives and support broader business goals.Professional Growth: Recently, I dedicated time to enhance my professional skill set through a business coaching program, focusing on leadership, strategic planning, and professional growth. A heartfelt thank you to my CEO at Optos for sponsoring the programme, and to my phenomenal coach, Cara Chambers, for her guidance and support [March - July 2024]. 2023 Continued Professional Education:Strategic Leadership for Marketers, delivered via The Chartered Institute of Marketing, 2 days [July 2023]B2B Marketing Strategy and Planning delivered via The Chartered Institute of Marketing, 2 days [Sept 2023]
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