Elisabetta Bottani

Associate Director Brand & Content Marketing Campaign Italy - Audible @Amazon

Milano, IT

As an Associate Director, Brand and Content Marketing Campaign, I drive the development and delivery of impactful marketing and communication campaigns for Audible spanning advertising, communications, talent collaborations to deliver business objectives.MAIN TASKS- develop and implement mass marketing initiatives from media through to creative, across offline and online channels to build awareness and drive relevancy of Audible amongst prospective customers- Project manage campaigns and events- Collaborate with the internal teams to manage projects to implement campaigns, events and promotions, addressing issues and updating written weekly status and conference reports following meetings to ensure everyone is on the same page. Effectively facilitate communication with internal teams/external partner agencies (media, event, creative)- Champion the Audible brand by reviewing Audible marketing and communications assets, ensuring assets are in line with Audible’s tone of voice; In collaboration with a creative specialist, effectively communicate between internal and external teams from project inception to completion to ensure seamless creative outcome- Support to promote a constant stream of content for release in Italy across different services- Maximize talent promotion through creation of promotional assets with a goal to grow awareness and engagement via paid media- Support audience, service and content-related research. Brand-track, UX/CX research; Understand the brand, category, audience and competitors- Provide regular reporting and analysis of activity to determine campaign performance and provide recommendations for optimization