Easton Evans
Product Marketing Manager @Input Output Group
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WORK HISTORY
Product Marketing Manager @Input Output Group
Leads the end-to-end execution of over 10 go-to-market (GTM) product launches—including wallet integrations, multi-chain functionalities, NFT releases, token airdrops, and Bitcoin integration by crafting product roadmaps and defining positioning strategies.• Spearheads community growth across Discord, Telegram, X, and LinkedIn, increasing engagement by members through organic growth tactics, data-driven engagement strategies, and targeted campaigns that strengthen brand presence and user retention.• Develops and executes content and growth strategies, producing 15+ educational blog posts and videos, managing $1M+ in paid media spend, and driving a 50% uplift in daily active users (DAU) and 80K+ impressions to position Lace as a leader in Web3/crypto.
EDUCATION
Baylor University
Master of Science - MS, Environmental Science
University of Arkansas
Bachelor of Applied Science - BASc, Business, Management, Marketing, and Related Support Services
ABOUT EASTON EVANS
Hello, my name Easton Evans, and welcome to my LinkedIn. I am a multifaceted and impactful marketing manager with multi-industry experience across the tech, cryptocurrency, athletic, higher education, fintech, and consumer packaged goods (CPG) industries. I possess a comprehensive background in the following disciplines: •Leading, training, and coaching teamsters •Analyzing KPIs to execute data-driven decision-making •Developing and implementing marketing strategies to drive organizational revenue •Multi-million-dollar budget management (ranging from $3.5M to $25M)•Customer Relationship Management (CRM) •Project management In my free time, I enjoy traveling, spending time with friends and family, watching and playing football, and participating in social and community service events as a member of Alpha Phi Alpha Fraternity, Inc. My strong professional experience and superb analytical, leadership, and problem-solving skills will validate my qualifications for any opportunity.
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