Ealaf Junejo
Performance Marketing Manager @CIBC
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WORK HISTORY
Performance Marketing Manager @CIBC
Toronto, ON, CA
Led strategy and execution across paid social, programmatic, and search for four lines of business, managing budget allocation, media mix, and vendor relationships- Managed and mentored two Senior Specialists and have trained five team members on paid social strategy, campaign execution, and AI-powered targeting tools- Drove CPA reductions of up to 60% through AI-driven optimizations using Meta and Pinterest’s advanced targeting capabilities- Partnered with ad tech and data teams to implement tracking and attribution frameworks (pixel and floodlight), ensuring accurate measurement and compliance- Presented campaign results and strategic initiatives to senior leadership, influencing investment decisions and roadmap development- Developed scalable budget and process templates that improved financial oversight and operational consistency across lines of business.
EDUCATION
Western University
Bachelor’s Degree, Consumer Behavior/Marketing
SKILLS
ABOUT EALAF JUNEJO
Becoming a Marketer was always the goal for me. Being creative, staying up-to-date with trends, and having to think outside the box is what attracts me to this career path. Moreover, being a marketer helps me pursue my passion in photography and graphic designing. These two skills have aided in me visually executing my marketing campaigns to a tea. I possess many other skills such as having: Computer: Microsoft Office, Microsoft Excel, Microsoft PowerPoint, Google Drive Communication: Fluent in English, Urdu and Russian Digital Media: Social Media Ads Manager (Facebook, LinkedIn, Twitter, Snapchat, Pinterest, TikTok), Hootsuite, Sprout Social, Prisma, NetBase, Affinio, Klear, Double-Click, Sysomos, Figma, Google Analytics. Ecommerce: Mail Chimp, Woocomerce Branding: Photography, Content Creation, Adobe Suite (Photoshop, Lightroom, Dreamweaver), WordPressI am organized, bi-lingual, hard working and a self-motivated individual with a creative mindset that takes challenges head-on.
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