Edward Adlers
Vice President Marketing Strategy @Dyna Software Inc
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WORK HISTORY
Vice President Marketing Strategy @Dyna Software Inc
Toronto, ON, CA
EDUCATION
University of Toronto
Bachelor of Science - BS, Pharmacology and Toxicology
Queen's University
Master of Business Administration (M.B.A.), Marketing
SKILLS
ABOUT EDWARD ADLERS
With over 20 years of marketing leadership experience, I drive Go-to-Market strategy, demand generation, ABM, SEO, CRM, and product marketing for leading enterprise SaaS, high-performance computing platforms, data cybersecurity, mobile financial, and consumer tech organizations. I thrive in solving challenges across both established and startup environments. I’ve worked with young startups to design and launch their first marketing playbooks, from initial ICP identification to pipeline creation, which created a foundation for future growth, and have scaled notable brands (up to $100M+) at larger organizations.I bring a strategic yet action-oriented style. When setting a direction, I leverage my cross-functional teams, emphasize alignment between marketing, sales, and product, and focus on precision. Peers often describe me as a hands-on leader who values collaboration, open communication, operational rigor, and an ROI-focused mindset.I help organizations:• Translate technical vision into compelling market narratives• Generate growth through scalable and integrated demand channel investment• Maintain an eye on marketing pipeline measurability• Translate technical vision into compelling market narratives that build brandsAbove all, I enjoy working with people who value data-driven creativity, strategic partnerships, and execution that can be measured.If you\'re looking for a Senior Marketing leader, Director, or VP of Marketing to build brand presence and revenue, scale a startup, or build your first marketing muscle, contact me through Inmail, or e••••••@gmail.com Industry ExperienceCloud/Datacenter Infrastructure & Software | SaaS | Data & Cybersecurity | App & Desktop Virtualization (VDI)| Mobile Financial Services | Consumer Retail | SMB | Enterprise | Pro Creative Markets | Healthcare | Start-ups | Skills & Areas of ExpertiseIntegrated Marketing Strategy | Product | Content | ABM | Brand | Digital | Social Media | Demand Generation | Budget & Project Management | Content Marketing | Channel and Partner MarketingAnalytical | Collaborative | Strategic | Perceptive | Adaptable | Objective | Creative Thinking | Fact-Driven | Structured | DelegatingTechnology and ToolsHubSpot and Zoho CRM Automation | Mailchimp | RollWorks | Adobe Creative Suite | Figma | Office 365 | Slack | MS Teams | Google Workspace | Google Analytics 4 | HubSpot, WordPress and Drupal CMS | MS Project | Click-Up | Monday.com | Google Adwords | LinkedIn and Facebook Advertising | Windows, Linux, and mac OS Client/Server Operating Systems
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