Elena Danilova
Digital Marketing Manager @Inventive Retail Group
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WORK HISTORY
Digital Marketing Manager @Inventive Retail Group
Moscow, RU
Managed Paid Search through contractors for 2 projects. Collaborative optimization and scaling of successful hypotheses resulted in an 83% increase in transactions and a 61% increase in CR.Developed and A/B tested email newsletters for 5 projects. Optimizing the email subject line increased OR by 85%, and testing the newsletter content increased CTR by 20%.Implemented onsite mechanics to increase CR. Launching a pop-up to collect contacts with a promo code generated an additional 2-3% of total orders.Maintained regular reporting on CR and CRR for 5 projects. Data analysis served as the basis for weekly reallocation of advertising budgets to optimize conversion rate to meet planned targets.
EDUCATION
MGUTU im. K. G. Razumovskogo
Master, Advertising and Marketing
ABOUT ELENA DANILOVA
Digital marketing specialist with a degree in Advertising and over a decade of hands-on experience at agencies and in-house.I can develop and execute data-driven digital strategies end-to-end, manage optimization of advertising campaigns to achieve key business metrics, work closely with top digital agencies, lead multiple projects such as selecting a new vendor, launch new partnership or cross-department initiative.
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