Dylan Gabriel
Director of Growth Accounts, Digital Marketing @Gen3 Marketing
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WORK HISTORY
Director of Growth Accounts, Digital Marketing @Gen3 Marketing
Spearhead the establishment of a new business division specializing in growth clients that has 48 customers and $42.2MM in revenue; created the service model based on the UK acquired agency and translated their business to the US specific market.Develop and manage a global team of 1 Associate Director, 1 Senior Manager, and 7 Account Managers by successfully integrating 4 separate agencies into the Gen3 brand.Monitor the financial health of the service line P&L quarterly to achieve growth targets and KPIs for both the business and clients, making Optimus-US the only department on budget for 2023 and exceeding the revenue target by ~8% per quarter.Lead team operations by creating original best practices for client onboarding, agenda decks, setting up workflow tools (Asana), and new team member trainings which were adopted as standard process company wide to improve client communication and inter-department workflows.Design and implement a new sales strategy that has resulted in 4 new accounts per quarter; act as the first escalation point for client retention and contract re-negotiation, retaining an average of 6 clients per quarter.Serve as the primary liaison between C-Level executives, Operations team, and Publisher Development. Implement personalized growth plans for 9 team members, mentoring in regular 1-1 and weekly all-hands meetings to facilitate skill development through training.Regulate team headcount by hiring and training 8 new delivery members based on projected bandwidth and new business growth.
EDUCATION
Boston University College of Communication
Bachelor of Science (BS)
ABOUT DYLAN GABRIEL
I am an experienced and self-starting Digital Media executive with a proven history of spearheading revenue growth, enhancing market positioning and supporting high-profile campaigns. I am a cross-functional team leader and people manager, with the ability to coordinate data-driven decision-making, build consumer insights, and leverage quantitative/qualitative analysis to maximize KPIs. I possess exceptional interpersonal abilities with proficiencies in working collaboratively to meet key objectives, establishing account connections, maintaining concrete partner relationships, leading mutually beneficial negotiations, and delivering insightful presentations. I am well-versed in a variety of software, including Power BI, Google Workspace, Microsoft Office Suite, Basecamp, Adobe CC, Asana, and Affluent, and able to utilize an assortment of CRM systems.Core Competencies:• Market & Trend Research • Project Management • Data Management• Data Analysis & Interpretation • Campaign Design • Account Development• Operations Management • Business Development • Product Road Mapping• Customer Acquisition/Retention • Process Improvement • Timeline Management
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