Joan Andreski Dyer
Head of Marketing @Cultivation Companies
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WORK HISTORY
Head of Marketing @Cultivation Companies
Chicago, IL, US
Cultivation Companies is a marketing consultancy specializing in developing business and marketing strategies for SMBs, entrepreneurs and start-ups.Some of Our Recent Wins:* Consulted as technology and customer data experts in the CRM development, MarTech stack set-up and customer management of an EdTech startup* Developed CRM system (HubSpot), reporting, automation and customer journey for a Chicago based non-profit* Increased direct booking for a service-based beauty industry client by 500% using SEO* Led the website launch for a wellness practitioner including site development, copywriting, brand messaging and SEO - increasing traffic to the new site by 800% in one month and ranking page 1 for competitive keywords* Managed the monthly Google Grant Adwords campaign for a non-profit - driving new visitors to their site monthly - a 1,500% increase from prior years* Developed and implemented affiliate marketing program strategy for a luxury interior design firm to generate income from their content marketing
EDUCATION
Kalamazoo College
BA, Literature
Kalamazoo College
Bachelor of Arts, ENGLISH LANGUAGE AND LITERATURE/LETTERS
SKILLS
ABOUT JOAN ANDRESKI DYER
I’m a data-driven marketing leader with 20+ years of experience scaling B2B and B2C brands through SEO/SEM, digital strategy, and demand generation. My work has consistently delivered measurable results, including:500% increase in bookings through SEO optimization and funnel automation800% boost in web traffic via high-performing websites and content strategy$12M+ annual event revenue driven by sponsorships and multi-channel campaigns40% attendance growth for global conferences through integrated marketingI specialize in digital performance marketing, CRM/MarTech integration, lifecycle campaigns, and brand storytelling. Known for building high-performing teams, I align marketing operations with business goals to deliver both short-term ROI and long-term brand value.Passionate about purpose-driven and growth-minded organizations, I thrive at the intersection of data and creativity — helping brands transform digitally, expand globally, and connect with their audiences in meaningful ways.
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