Danielle B.
Head of B2b Marketing @smartpatient
Signup · Get unlimited contacts
WORK HISTORY
Head of B2b Marketing @smartpatient
Spearheading the complete rebuild of our marketing function. Launched a new website, introduced updated brand guidelines, and reactivated owned PR after a four-year hiatus. Currently building and scaling the marketing team (leading 2 FTEs and 1 FT intern), managing agency partnerships, and owning key channels: website, social, PR, ABM, outreach, operations, and content. Overseeing martech selection, team training, and driving integrated, data-driven growth initiatives.
EDUCATION
Queen Mary University of London
Master’s Degree, Marketing
Richmond American University London
Bachelor of Arts (BA) (Hons), Marketing
SKILLS
ABOUT DANIELLE B.
Global marketing professional with 8+ years of experience in digital marketing and demand generation for B2B SaaS organizations, thriving in fast-paced environments from early-stage to post-IPO. Currently Head of B2B Marketing at smartpatient, I am building and scaling the marketing function: hiring, mentoring, and leading a team of 2 FTEs and an intern to drive digital transformation in a legacy industry.I focus on developing effective strategies, implementing robust MarTech solutions, and cultivating a culture of training, collaboration, and operational excellence. My practical leadership and cross-functional mindset help drive projects forward and deliver measurable results.Success metrics:• 230% increase in Influenced Pipeline YoY through global digital ABM programs (2021–22)• 87% increase in Influenced Pipeline YoY, efficiently distributing a $700K display ad budget (2021–22)• Reduced CPL by 80% via paid social channel optimization (2023)• Revived paid social, driving an 800% lift in gated conversions (Q1–Q3 2023)Proficient in building and optimizing teams, processes, and MarTech: Salesforce, Tableau, Marketo, Canva, HubSpot, Asana, GoogleAnalytics, WordPress, Trello, Drupal, Google Ads, DemandBase/6sense, Hushly, MailChimp, Buffer, Hootsuite, WordPress, Confluence, NextRoll/AdRoll, Jasper, Report Garden, Conductor, ClickUp, ApptopiaOutside work, I enjoy slow travel, weightlifting, hiking, and pottery—activities that inspire creativity and balance. Let’s connect!
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.