Duncan Lloyd
Category Development Executive @Diageo
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WORK HISTORY
Category Development Executive @Diageo
London, GB
Key Responsibilities: • Establish Diageo as the Leading Partner for Category Management: • Deliver “best-in-class” category management through industry-leading insights, unbiased recommendations, and actionable plans. • Position Diageo as the most trusted and respected supplier for category management across all strategic customers. • Customer-Centric Growth Strategies: • Engage with senior stakeholders (up to director level) within customers’ businesses to identify and unlock growth opportunities for the entire Alcoholic Beverage category. • Build collaborative plans by analyzing future trends and aligning with customers’ strategic goals. • Optimize In-Outlet Navigation: • Simplify and enhance assortment, merchandising, pricing, promotion, and display strategies to create a compelling point of difference for customers. • Ensure all actions are commercially focused, supporting the triple win for Diageo, the customer, and the shopper. • Cross-Functional Collaboration: • Partner with internal teams across Commercial, Marketing, Activation, Revenue Management, and Digital to turn insights into tangible, growth-driven actions. • Lead customer engagement with Diageo’s category vision and plans, ensuring seamless activation of strategies at all levels.
EDUCATION
University of Aberdeen
MSC, Marketing/Marketing Management
University of Aberdeen
MA (Hons) , History
ABOUT DUNCAN LLOYD
At Diageo, my role as Category Development Executive is to integrate strategic frameworks for our category vision, shaping the future of customer engagement in the Off-Trade sector. Harnessing my expertise in profit and loss management alongside my adeptness in Microsoft Excel, I ensure precision in account management.Previously as Account executive, my leadership cultivated influential partnerships, resulting in robust commercial negotiations that fortified Diageo\'s position as a category leader. My mission is to empower our team to deliver \'Best in Class\' category management, thereby earning the trust and respect of our strategic customers.
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