Duncan Gardner

WORK HISTORY

ABOUT DUNCAN GARDNER

I am an experienced marketing leader with over three decades in B2B, working primarily with technology clients to shape strategies, strengthen brands, and deliver measurable growth. Throughout my career I have led the development of propositions, campaigns, and go-to-market strategies that not only increase visibility but also generate revenue and deepen customer relationships and improve customer experience.My expertise lies in connecting customer-facing marketing with employee engagement, ensuring that the people inside an organisation are aligned, informed, and motivated to deliver on the promises made to customers. I believe this integration is critical to maximising customer experience and brand success.I have worked across the full marketing spectrum—from brand positioning and creative campaign development through to multichannel execution and performance measurement. I enjoy collaborating with leadership teams to simplify complex propositions, translate them into compelling customer journeys, and create campaigns that cut through competitive markets.What drives me is helping clients bring technology to market in ways that resonate with both customers and employees, ensuring consistency, clarity, and commercial impact. My focus is always on making marketing a growth driver—building brand equity while supporting revenue objectives.As a leader, I am committed to fostering collaborative partnerships, both with clients and within teams. I mentor and guide people to think creatively while staying commercially focused, and I believe the best results come from combining strategic vision with practical execution. My approach is hands-on, transparent, and outcomes-driven, ensuring that every project delivers value and impact.Experienced, practical - get things done with being pompous :)