Danyel Tiefenbacher
Senior Brand Manager - Pfister @ASSA ABLOY Group
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WORK HISTORY
Senior Brand Manager - Pfister @ASSA ABLOY Group
EDUCATION
University of Cologne, Germany
MBA, Business
SKILLS
ABOUT DANYEL TIEFENBACHER
Experienced and passionate Brand Manager with new product launch experience in CPG consumer packaged goods, durable consumer goods, direct response and entertainment industry. Versed in creating marketing plans, consumer and trade marketing, creative, media and PR agency management, strategic alliances, budget management, P&L, inventory forecasting. Bilingual: German native. Several years international work experience. Internal Awards (\"Bosch Global Brand Award\" 2005, 2006, 2007) and external awards (National \"Excellence in Energy Star Promotion\" Award 2007 and 2008 (by Department of Energy),\"Flex your Power\" Award by State of California.Specialties: Branding and identity; integrated, channel specific advertising plans across multiple media platforms; strategic partnerships; advertising agency management; cross-functional team leadership; direct response marketing; online marketing.
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