Dwayne R Jordan

Social Media Manager @The Athlete\'s Foot

Stone Mountain, GA, US

Social Media Strategy and Planning-Developed and executed a comprehensive social media strategy to increase brand awareness and engagement-Created monthly content calendars aligned with marketing campaigns and product launches.Content Creation and Curation-Produced engaging and visually appealing content for various platforms, including Instagram, Facebook, Twitter, and LinkedIn-Curated user-generated content to showcase customer experiences and promote community engagement.Brand Voice and Messaging-Maintained a consistent brand voice and messaging across all social media channels-Crafted compelling captions and copy to resonate with the target audience and drive customer interaction.Community Management-Monitored and responded to customer comments, messages, and mentions on social media platforms-Fostered a positive online community by addressing customer inquiries, concerns, and feedback in a timely and professional manner.Campaign Management-Executed social media campaigns to promote product launches, sales, and special events-Collaborated with cross-functional teams, including marketing and sales, to align social media efforts with overall business objectives.Analytics and Reporting-Utilized analytics tools to track and analyze key performance metrics, such as engagement, reach, and conversion rates-Provided regular reports and insights to measure the success of social media campaigns and recommend optimizations.Partnerships and Influencer Collaborations-Identified and established partnerships with relevant influencers and brand ambassadors-Coordinated influencer marketing campaigns to expand the brand\'s reach and credibility.Stayed Updated on Industry Trends-Stayed informed about industry trends, competitor activities, and emerging social media platforms-Applied insights to adjust the social media strategy and stay ahead of the curve.

Virginia State University

Bachelor of Fine Arts (BFA)

Argosy University Atlanta

Master of Business Administration (MBA)

Pensole Lewis

Industry Certificate of Completion