Drew Neillie
Regional Marketing Manager @Shake Shack
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WORK HISTORY
Regional Marketing Manager @Shake Shack
Austin, TX, US
Oversaw all marketing + sales initiatives for a $3.5M+ territory (Texas, Louisiana, North Carolina, Florida, and Los Angeles)- Assisted with creating and executing sales and promotions strategies across the Southeast territory, bringing in on average an additional ~$30K/year per market- Produced all local events (~30+/market annually), new restaurant openings (~10/market annually), regional culinary collaborations + partnerships (~2/market annually), and influencer dining events (~100+/market annually)- Led experiential marketing pop up plans at Tier 1 Events (Austin City Limits, SXSW, Academy Awards, Grammys)- Researched, pitched, and oversaw from start to finish numerous retail + brand partnerships across the country (STUDS collaboration + cooldown running club)
EDUCATION
Azusa Pacific University
Bachelor of Science (B.S.), Communication and Media Studies
ABOUT DREW NEILLIE
Results-driven sales + marketing professional with deep experience in relationship…
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