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Drew Knight
Store Brand Specialist @Publix Super Markets
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WORK HISTORY
Store Brand Specialist @Publix Super Markets
Lakeland, FL, US
As a Store Brand Specialist at Publix Super Markets, my role focuses on managing and enhancing the visibility and performance of Publix’s private-label products. I collaborate closely with cross-functional teams, including marketing, procurement, and merchandising, to develop strategies that drive brand loyalty and customer satisfaction.Key Responsibilities: • Develop and execute initiatives to promote Publix’s private-label products across various categories. • Analyze market trends, customer insights, and sales data to identify opportunities for growth and improvement. • Collaborate with suppliers to ensure product quality, compliance, and consistency with Publix’s brand standards. • Partner with store teams to optimize in-store placement, promotions, and merchandising strategies. • Lead product development projects, from concept to launch, ensuring alignment with brand objectives and customer needs. • Monitor and report on the performance of private-label products, providing recommendations to enhance profitability and customer appeal.Through this role, I contribute to Publix’s mission of delivering high-quality products that resonate with our customers while maintaining the company’s reputation as a leader in the grocery industry.
EDUCATION
Rift Valley Academy
Highschool
Southeastern University
Master of Business Administration - MBA, Executive Leadership
Southeastern University
Bachelor of Science - BS, Criminal Justice and Corrections
Southeastern University
Bachelor of Science - BS, Legal Studies, General
ABOUT DREW KNIGHT
Store Brand Specialist | Retail Strategy & Analytics | Compliance & Risk ManagementAs a Store Brand Specialist at Publix, I leverage data-driven insights to enhance private-label product performance, optimize merchandising strategies, and ensure brand consistency across retail locations. My role involves analyzing market trends, collaborating with cross-functional teams, and supporting the development of strategic initiatives to strengthen Publix’s store brand presence.With a background in compliance investigations, fraud detection, and retail crime analytics, I bring extensive experience in analyzing complex datasets, mitigating financial and operational risks, and ensuring regulatory adherence. My previous roles as an Organized Retail Crime Analyst, Compliance Investigations Specialist, and Crime Analyst have equipped me with expertise in risk assessment, law enforcement collaboration, and investigative research.Holding an MBA and dual bachelor’s degrees in Legal Studies and Criminal Justice, I combine analytical skills with a strategic mindset to drive operational excellence, brand growth, and compliance integrity. I am passionate about enhancing brand value, optimizing processes, and ensuring that businesses operate efficiently and ethically. Core Skills: Retail Strategy | Private Label Branding | Data Analysis | Fraud & Compliance Investigations | Risk Assessment | Regulatory Compliance | Merchandising Analytics | Microsoft Access, Excel & MicroStrategy Let’s connect to discuss opportunities in retail strategy, compliance, and brand management!
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