Tanja C. Boga
General Manager at Mediaplus @Mediaplus Group
Munich, DE
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Aug 2023 — Present
General Manager at Mediaplus @Mediaplus Group
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EDUCATION
2007 — 2011
Universität Innsbruck
PhD, Economics and Social Sciences
1999 — 2005
Hochschule München University of Applied Sciences
Diplom, Business, Management, Marketing, and Related Support Services
SKILLS
Higher EducationSpssResearch DesignManagementMarketing StrategyResearchMarket ResearchData AnalysisProject ManagementQualitative ResearchStatistics
ABOUT TANJA C. BOGA
Responsible for innovation and tool development at the intersection of digital and classic media. Specialities: media research and media planning, consumer behavior research, customer journey analysis, target group analysis, personas, uni-variate and multivariate econometric modelling, structural equation modelling, big data vs. small data, social media analysis
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