Menka Yuvraj Varma

WORK HISTORY

EDUCATION

SKILLS

ABOUT MENKA YUVRAJ VARMA

Heading 400% ROI Driven, Growth Hacking & Performance-Based Digital Marketing Strategies for B2B, SaaS, Staffing, and IT Sectors in the International Market for 12+ years. Build a scalable Go-To-Market (GTM) strategy with key messaging and positioning to accelerate growth, reduce execution risk, & scale faster. I\'m JIRA Agile Methodology PMP certified to manage technology marketing projects with a strong understanding of the SaaS business model, a deep understanding of customer needs with experience in complex project management.Worked with of small, medium, and large enterprises of the USA, UK, Australia, India, and the Middle East, for creating go-to-market strategy & performance-based marketing. Hands-on experience as a marketing project manager, web maintenance & improving SEO ranking by 35% and increasing brand awareness, organic traffic by 50% within six months.SNAPSHOTS of KEY Roles & Responsibilities• Provide Strategic direction and vision for the company, including business development, financial management & team leadership.• Digital Marketing Strategies: Led initiatives to develop and execute marketing strategies including SEO, PPC ads campaigns, social media, email marketing, and content marketing- Create the most effective GTM Strategies and Go to Market framework for B2C & B2B new product launches.• A/B Testing across multiple marketing channels, including social media, SEO, paid search, email marketing, and content marketing to discover growth opportunities and to drive inbound traffic.• Data Analysis and Optimization: Analyze data from campaigns to identify key performance indicators (KPIs), track progress, and optimize for conversions. • Paid Advertising Campaigns: Plan, execute, and optimize Google Ads, Facebook Ads and LinkedIn Ads ad campaigns • Inbound & Outbound Leads generation and Automation - Manage LinkedIn Automation Software, HubSpot, GoHighLevel CRM, ZoomInfo SalesOS, Zoominfo MarketingOS & Seamless.io• Google Analytics Monitoring: For tracking complex website traffic analysis and audience behavior.• Cross-functional collaboration: Work closely with product, sales, and development teams to ensure alignment and integrate marketing efforts• Market research & competitive analysis• Oversee agency operations & financial management: Including budgeting, forecasting & reporting.• Customer Acquisition & Retention: Acquire users at scale while also working on strategies to improve user retention and engagement.LET’S CONNECT: m••••••••@gmail.com