Markus Müller
Senior Global Public Relations Manager @GFT Technologies
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WORK HISTORY
Senior Global Public Relations Manager @GFT Technologies
I led global PR and directed strategic communication for corporate, technology, and capital market topics. My work centered on transforming the corporate narrative and scaling communication through innovative technology.Strategic Narrative & AI Transformation: I shaped the PR narrative for GFT’s evolution into an \"AI-first\" company, ensuring a consistent and forward-looking global story.Executive Positioning: I positioned the Board and senior executives as thought leaders through targeted media placements, including briefings and coaching.Global Governance: I led international PR teams and established global standards, including comprehensive style guidelines, to ensure brand consistency across all markets.GenAI Strategy & Policy: I spearheaded the implementation of generative AI within the MarComms community and authored the group’s first ChatGPT governance and guidelines.AI-Powered Analytics: I implemented an AI-driven reputation measurement system to enable real-time analysis of communication impact against industry benchmarks.Operational Excellence: I managed the coordination of global PR efforts, moving from purely reactive tasks to a proactive, data-informed strategy.
EDUCATION
University of Tübingen
M.A., Dr. Phil., Amerikanistik, Germanistik, Politikwissenschaft
University of Miami
American Literature, Political Science
ABOUT MARKUS MÜLLER
B2B Communication in the Age of AIInformation discovery is changing. AI chatbots now influence purchasing decisions and often replace traditional search. Since these models prioritize reputable media, strategic PR is more relevant than ever.This is where I come in. I ensure brands remain visible in this new ecosystem. As a Senior PR Manager with 20 years of experience in B2B tech and industry, I provide the substance that AI models seek and people trust.Core ExpertiseStrategic PR & Media Relations: I translate complex technology and industrial topics into clear, media-ready narratives.AI Implementation: I actively integrate generative AI into communication processes to increase impact and efficiency.C-Level Positioning: I build thought leadership and manage crisis communication based on authenticity and measurable reputation.My Approach:Technology is an amplifier, not a replacement for human judgment. Trust grows where empathy and intuition meet technical precision. I use AI to optimize PR processes through data but keep the focus on genuine credibility.New OpportunityI am looking for a new role as a Senior PR Manager where communication is a strategic lever and I actively shape key topics.I am available for positions in the Stuttgart area or remote. Let’s connect or start a conversation directly.
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