Awesh Raza
Paid Media Analyst @GFT Technologies
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WORK HISTORY
Paid Media Analyst @GFT Technologies
Noida, IN
EDUCATION
Nilamber Pitamber University
Bachelor's degree
ABOUT AWESH RAZA
I hope you\'re doing well.I\'m Paid Media Specialist with a strong focus on media planning, media buying, and campaign optimization across platforms like Google, Bing, Meta, and LinkedIn.I’ve worked across both B2B and B2C sectors, contributing in industries such as beauty & personal care, pharmaceuticals, OTC FMCG, construction, and wellness. My work has focused on driving brand awareness, improving Share of Voice (SOV), and supporting measurable business growth.I approach every campaign with clear business objectives and a strong focus on continuous experimentation. From developing full-funnel strategies to optimizing campaign performance to drive tangible ROI, focus on delivering outcomes that align with key performance indicators (KPIs). Every campaign I work on is built to be purposeful, efficient, and truly performance-led.I welcome you to connect — whether you\'re building something exciting or simply want to exchange ideas. Let\'s connect & discuss.
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