Fredrica Crowe

WORK HISTORY

EDUCATION

ABOUT FREDRICA CROWE

With 16 plus years of experience in marketing campaigns, including advertising (print, broadcast), communications, and business development, I am an established management professional adept in driving revenue for B2B and B2C enterprises. My success is rooted in meeting bottom-line objectives and reaching goals. I have found success in digital and traditional media (SEO/SEM), social media advertising, strategic communications, community outreach, and, high-level sales where I have managed a staff that ranges from 2 - 100+ both remote and onsite. As a subject matter expert in Organizational Leadership, I am skilled in guiding and motivating groups to achieve organizational goals, managing high-performance teams, and negotiating contracts. As a transformative leader in the world of communications and marketing, I expanded my skills into training and development and spent 4 years as an educator where I gained valuable and transferrable skills in leadership, conflict resolution, assessment, and critical thinking all adding to my ability to inspire and hone my skills in promoting inclusive and harmonious environments. Key Responsibilities - Community Engagement/Public Relations: Cultivating and growing a strong, engaged community of businesses- Driving revenue for Television, print, direct mail, digital, cable, and social media advertising- Brand Building: Establishing and refining messaging, positioning, and brand identity to differentiate organizations- Thought Leadership: Producing compelling content and campaigns that showcase technology, and vision, solidifying one\'s reputation as a market leader- Partnerships: Working closely with business development to support partnerships and collaborations- Data-Driven Insights: Using analytics to measure and optimize marketing performance and ROI.