Akanksha Diwakar

Head of Marketing @Allana Group

Mumbai, IN

Orchestrated a comprehensive overhaul of the Pet Food Division, driving exponential growth• Spearheaded the launch of key brands Bowlers and Purrfeto, achieving a 10x business expansion• Designed and executed digital marketing campaigns that doubled revenue and significantly elevated brand awareness• Innovated customer engagement through gamification and gesture-based experiences, increasing store visits fivefold• Streamlined operational processes by digitizing the sampling program, slashing customer acquisition costs by 75%• Led the organization of 120+ high-impact events including trade shows and product launches to generate market traction• Developed creative campaigns such as \"Catitude Relax from Home,\" enhancing brand resonance• Negotiated partnerships with leading agencies to optimize PR, marketing, and digital strategies• Crafted compelling brand narratives through exclusive coffee table books and intellectual property events

Indian Institute Of Business Management And Studies

Master of Business Administration - MBA, International Business/Trade/Commerce

Veterinary College,Bangalore

Bachelor of veterinary sciences and animal husbandry, Veterinary Medicine

Indian School of Business

Digital Marketing and Analytics, Digital Marketing