Krupali Bale
Brand Lead @Allana Group
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WORK HISTORY
Brand Lead @Allana Group
Leading the Annual Operating Plan (AOP) and growth strategy for Bowlers (dog food) and Purrfeto (cat food), driving revenue-linked objectives, budget allocation, portfolio prioritization, and category expansion roadmap- Owning 360° integrated marketing across digital, social, e-commerce acceleration, ATL, and on-ground activations — ensuring performance alignment across awareness, consideration, and conversion funnels- Spearheading cross-functional collaboration with sales, e-commerce, supply chain, and finance teams while managing creative, media, performance, and PR agencies to deliver measurable growth and stronger brand presence in the pet food category.
EDUCATION
Xavier Institute Of Communications
Master's degree
University of Southampton
Master's degree
Welingkar Institute of Management
Diploma Degree
DIGIPIVOT Course: Digital Marketing & Leadership
Ramnarain Ruia College
Bachelor's Degree
K J Somaiya College of Science and Commerce
High School
University of Southampton
Master’s Degree
SKILLS
ABOUT KRUPALI BALE
Strategic. Agile. Intuitive. With 10+ years in brand building, advertising, and…
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