Doug McArthur

Senior Digital Advertising Strategist @Smedia

Winnipeg, MB, CA

Implement digital advertising campaigns in Google Ads, Microsoft Ads, Facebook, TikTok, Amazon and YouTube• Manage account data integrations, including configuring attribution and conversion tracking using Google Tag Manager, Facebook Pixel, Microsoft UET, TikTok Pixel, and Google Analytics 4.• Independently perform routine ad account monitoring and management• Continually optimize digital ad campaigns to achieve quarterly objectives and increase ROI• Deploy automated tools to strive for greater time efficiency and better campaign results continuously• Collaborate with Customer Success Managers to ensure PPC strategies align with overall dealership marketing goals and objectives• Assist with reporting and troubleshooting• Training interns and new or junior team members• Work with the Ad Operations Manager and Ads Product Manager to improve ad offerings, processes, and client services.• Occasionally participate in client meetings to advise on digital strategy and best practices• Use analytics to inform recommendations and campaign adjustments• Compile reports in GA4 to show performance or troubleshoot issues

RRC Polytech

Diploma, Creative Communications (Advertising)

University of Manitoba

BA, English Literature