Douglas Fouts

Chief Marketing Officer @Pearl Insurance, a subsidiary of One80 Intermediaries

Peoria, IL, US

As Chief Marketing Officer at Pearl Insurance, I am responsible for guiding the strategic direction and overseeing the execution of comprehensive marketing programs across a diverse portfolio of affinity client accounts, as well as, business insurance and professional liability for some of the nation’s largest insurance carriers, delivering impactful solutions that drive measurable results.My role encompasses leading the marketing team in the development and execution of integrated campaigns, from strategic planning to campaign optimization, ensuring we meet the unique needs of each client while elevating our client’s program brand presence. I collaborate closely with cross-functional teams and senior leadership to align all marketing efforts, enhance ROI, and drive innovation in a highly competitive marketplace.I direct a talented team of marketing professionals specializing in content creation, database marketing, digital strategy, creative design, and web development, providing both guidance and mentorship to ensure the continued growth and development of our internal talent. At the same time, I partner with relationship managers to enhance client satisfaction and foster long-term partnerships by delivering high-quality, results-driven marketing solutions.Beyond marketing, I am involved in the ongoing development of leadership training initiatives and the cultivation of a strong, cohesive company culture at Pearl Insurance. This includes driving leadership development programs designed to foster growth at all levels, while building a collaborative, values-driven environment that supports both individual and organizational success.I am deeply committed to ensuring that Pearl Marketing Group remains at the forefront of marketing innovation while nurturing a culture of excellence, empowering our teams, and delivering exceptional value to our clients and the broader business.