Dorit Merz
Marketing Specialist Distribution Emea - Mena Region @Fossil Group, Inc.
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WORK HISTORY
Marketing Specialist Distribution Emea - Mena Region @Fossil Group, Inc.
Vicenza, IT
Developed and executed 360° trade marketing strategies for EMEA distribution partners, ensuring alignment with regional budgets, global brand objectives, and local business goals• Designed creative and tailored marketing concepts for online and in-store channels, maintaining brand consistency across all Fossil Group brands• Collaborated closely with key account managers, global marketing, design teams, and distribution partners to drive campaign success and seamless execution• Built strong partnerships and fostered cross-functional collaboration with colleagues, markets, and agencies, integrating retail marketing innovations and trends
EDUCATION
Technical University of Applied Sciences Würzburg-Schweinfurt (THWS)
Diploma in Business Administration, Business Administration and Management, General
ABOUT DORIT MERZ
Passionate fashion industry professional with a proven track record of growing international businesses through innovative customer-centric strategies. • Skilled in understanding the needs of retail and wholesale sales staff, as well as corporate employees, to provide the right concepts for the brand. • Experienced in expressing the brand through an in-store customer experience by using an innovative approach to tools and initiatives to deliver exceptional service. • Committed to creating a customer-centric culture across the business, building long-term loyalty, strengthening the brand\'s position, and delivering business results.
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