Dora Yeh
Marketing Manager @Boba Formosa
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WORK HISTORY
Marketing Manager @Boba Formosa
Social media marketing, which includes managing Instagram, Facebook, and TikTok- Proposing and implementing marketing strategies, including market surveys, co-branding, expanding new products, etc- Digital marketing, including Email marketing (MailChimp), APP and Website management (Shopify), and optimisation to provide a better user experience (UX), etc- Branding and brand identity system management, relevant design work to enhance brand visual consistency, with approximately 80% using Canva.
EDUCATION
University of East Anglia
Postgraduate Degree, Brand Leadership
Shih Chien University
Bachelor of Business Administration (B.B.A.), Marketing Management
SKILLS
ABOUT DORA YEH
More than 15 years of branding, marketing, event and PR experience- Worked in a variety of industries, e.g, Biotechnology, Petrochemical, Wholesale, Catering, NPOs, Higher Education- Communication, organisation, time and project management, and presentation skills- Interested in Brand Sustainability/ESG- Self-driven, positive, enthusiastic, cheerful, and friendly- Fluent in Mandarin/Chinese, Taiwanese and English
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