Donny Smith

Chief Executive Officer @Full Sail University

Sacramento County, CA, US

As Chief Executive Officer at Silverback Music Group LLC, I was responsible for developing the company\'s brand strategy on the basis of consumer insights so as to increase customer recognition.I also identified market opportunities and designed a marketing plan to implement campaigns that would resonate with the company\'s target audience.Key Achievements - Monitored music business trends of last 3 quarters for assessing performance of newly launched music album; tracking strategic developments of competitors business and communicating observations to 3 Senior Brand Managers- Identified, negotiated and optimized cross site desktop and mobile advertising programs, ascertaining meaningful impact of product upgrades; researched new trends in music streaming, personalizing, curating and building seamless music experience in 8 member team

Full Sail University

Bachelor of Applied Science - BASc