Donna Y.
Associate Brand Manager, Loyalty Strategy and Operations @Starbucks
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WORK HISTORY
Associate Brand Manager, Loyalty Strategy and Operations @Starbucks
Toronto, ON, CA
Lead six seasonal Starbucks Rewards offer campaigns, aligning strategy, creative, and performance goals to drive >1M+ weekly member engagements and >$1B+ in annual member spend.• Partner in the strategy and execution of a $100M annual program portfolio, contributing to $106M in incremental revenue across core and promotional offers.• Serve as Canadian loyalty lead for Starbucks for Life, an annual marquee interactive game led by the U.S. team, managing localization, translation, and cross-functional project execution for the Canadian market.• Brief and closely work with creative agency to deliver omnichannel activations across digital, in-store, and app.• Develop Canada-specific offers and lifecycle engagement strategies to strengthen retention and deliver regional performance targets.
EDUCATION
The University of Hong Kong
Bachelor of Business Administration - Exchange term at HKU, Marketing and Human Resources
Schulich School of Business - York University
Bachelor of Business Administration - BBA, Marketing
ABOUT DONNA Y.
Marketer with a cross-functional edge—blending loyalty strategy, employer branding, and people development across telecom, tech, and food retail.I’ve always been drawn to creating experiences that connect people to brands, whether launching an event business (through a student government grant), driving HR programs, or now shaping loyalty strategy at Starbucks Canada.I bring a people-first mindset, a collaborative spirit, and a passion for thoughtful brand building. Outside of work, you’ll find me cooking, running, or behind the lens of a camera.
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