Donna Helmer
Marketing & Communications Manager @England Squash
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WORK HISTORY
Marketing & Communications Manager @England Squash
Manchester, GB
As Marketing and Communications Manager, I\'m responsible for managing and overseeing distinctive and impactful communications, content and campaigns to drive customer growth, acquisition and retention. Recent highlights:• Managing the content and communications team, and overseeing the digital marketing plan, ensuring all digital activity (web, social, email) is on brand and aligned to strategic objectives (enhancing diversity, increasing participation and nurturing talent).• Creating and executing a channel strategy (2024 onwards) that aligns communication goals with each platform’s strengths, driving more targeted messaging that maximises engagement.• Working alongside an agency (Jan 2024) to create a compelling brand for England Squash Membership.• Executing a membership campaign (Aug 2024) across paid, owned and earned media, which resulted in 50% of current members converting to the new scheme. • Leading on all player campaigns including the latest Squash Stars campaign (Dec-Jan 2025) which amassed 2.1 million impressions across social with 84% of all signups coming from ads.• Leading on all major communications including the sport’s inclusion in the Olympics (Oct 2023) resulting in 144 pieces of coverage and a combined reach of 22 million.• Working alongside an insight agency (July 2023) to understand perceptions of squash amongst diverse audiences to inform a player campaign (Jan 2024) which doubled web traffic to the court finder.• Leading on all major events coverage including the Birmingham 2022 Commonwealth Games which resulted in 46 pieces of coverage (including The Times, The Sun) and a reach of 47 million.• Building relationships with high profile commercial partners to ensure marketing obligations are met and future investment is secured.• Managing the marketing budget ensuring all digital activity is delivered within budget.
EDUCATION
University of East Anglia
Bachelor of Arts (BA) in Business and Media
CIM | The Chartered Institute of Marketing
Level 6, Digital Marketing
Stafford Independent Grammar School
10 GCSEs, English Language & Literature, Mathematics, Physics, Chemistry, Biology, German, French, Drama & Art
Stafford College
3 A Levels
ABOUT DONNA HELMER
A CIM-qualified marketing leader with ownership of brand and creative direction, shaping…
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